Bad girl gone sporty!
December last year, Rihanna announced that she would be the new creative director of Puma’s women’s training line – and now we’re getting a sneak peek at her first ad!
The brand shared a pic from their Forever Faster campaign on Wednesday morning, showing RiRi in a crop top, leggings, visor and the chic Pulse XT sneakers.
The chief executive of puma Bjorn Gulden Told WWD why he signed the singer by saying
"Her global profile, her charisma and individuality, her ambition --- all these things make her a perfect ambassador for our brand.”
“I love designing. I’ve always enjoyed it,” the singer adds. “The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage – it’s like having a baby.”
Can't wait to see more photos of the Barbadian singer and fashion designer rocking the new Puma products.
What do you think?
culled from toofab
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